Premium French furnishings brand Gautier is launching its franchise concept in the UK

by antimedia on

French furniture brand Gautier

French furniture brand Gautier is proudly different from its competition in the growing UK home furnishings sector. Gautier is famous for recliners, sleeper sofas, and luxurious table sets. For over 50 years the family –owned business has designed and manufactured unique and stylish contemporary furniture ranges for their discerning customers around the world. And almost uniquely within the furniture market, Gautier continues to design and manufacture in France, at its triple ISO-accredited factories in The Vendee. It is this commitment to stylish French living that gives Gautier’s stunning products the unique look and feel that consumers find so appealing.
In the UK, the brand has exciting plans for expansion. At the centre of these plans is the rollout of its highly successful franchise store concept, which has already grown to 100 Gautier shops globally since its launch in 2005. There is a beautiful flagship store established in London and additional targeted locations have been pinpointed throughout the UK. All will showcase the signature furniture collections, which offer modular solutions for childrens’ bedrooms, adult bedrooms, living and dining rooms. With a comprehensive UK marketing plan and soon-to-be-launched new cutting edge UK website, Gautier offer all the tools required in order for its growing network of franchisees to enjoy commercial success.
French furniture

French furniture

Furniture Store Concept

Franchisees benefit from a proven retail concept and the support of dedicated teams both in France and the UK; Gautier provides the complete store concept and the backing of a 140million [euro] turnover global business. The highly experienced Gautier team will guide the franchisee throughout the set-up of their store, from designing the concept to training the franchisee and staff, and once the store is open the franchisee and Gautier work together to grow the business. It is no surprise that most Gautier franchisees go on to open multiple shops, such is the passion that develops in those that work with the brand.
Franchisees Furniture concept

Franchisees Furniture concept

Indeed, the satisfaction that comes from running your own Gautier store is immense. The shops are stunning and Gautier products are not only beautifully designed but are also manufactured to the highest quality and backed by a 10-year guarantee. Operationally, there is a proven logistics solution, which delivers robust and highly competitive product lead times so customers really can be delighted with the service that they receive. Many customers see Gautier as an expert in interior design and trust the sales team to give the best advice on furnishing their home, whether in-store or at the customer’s home. Gautier is always on hand to deliver training for the franchisee and sales people to give them the confidence to sell the full range of products. The global network of stores actively shares best practice and joining Gautier really is like joining an extended family–a value that is closely cherished by the Soulard family, the second generation of which continues to run Gautier to this day.

Innovative Furniture Product Ranges

Perhaps the most impressive thing about Gautier is that it is constantly moving forward and evolving, always ready to surprise with its innovative product ranges. Its collections are premium contemporary design pieces, but offer practical solutions to everyday living spaces (for example, reclining chairs is designed to create relaxing opportunities to home owners at home or officers at offices) and remain accessible through competitive pricing. This ability to offer great products for almost any room of the home at an accessible price point means that the potential for business is vast. Gautier are not standing still either; there is a constant focus on new product development coupled with consistent investment back into the business to ensure that the manufacturing and commercial capabilities of the business–and therefore the retail franchise opportunity–remain world class.

Written by: antimedia

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